Developing a holistic marketing strategy
Svarya is a consulting firm that works with leading change-makers to design and implement novel solutions to social issues. Previously known as Lumen, they had built a strong reputation for their work in the development sector over 4 years with an impressive list of 20 + customers and 40+ projects. In 2020, as the team started thinking about how to showcase their work, the timing felt right to rebrand and launch as Svarya.
Forest Street Consulting (FSC) led the following aspects of the rebranding project, working very closely with the founder:
FSC engaged with independent consultants to bring in expertise on specific aspects such as as design and creation of illustrations. Forest Street currently functions as the marketing arm of Svarya.
Our team took the time and effort to understand Svarya’s business context before working on the marketing strategy. We bring an overall business perspective to the table that goes beyond campaigns and has helped Svarya with business development initiatives as well.