PRODUCT MANAGEMENT & MARKETING AUTOMATION FOR MVP
Forest Street conducted this project in three phases
1. Assessing market landscape, buyer persona, and MVP requirements
- Secondary research for a quick turnaround on MVP requirements
- Active collaboration with product development team
- Driving the collection and curation of 500+ datasets in 10 categories
2. Planning and execution of digital marketing campaigns
- Alignment on campaign goals, and channel strategy
- Set up HubSpot tools, Google Analytics, and MailChimp
- Execute digital marketing campaigns
3. Analyzing results & delivering a final report
- Collect and analyze campaign results
- Recommend changes to promotion strategy
- Identify and discuss open questions