Mahitix is a big-data startup focused on providing usable, high-quality datasets for AI/ML projects. The product is an online curated repository of data-sets that gives students and researchers a head-start on their AI/ML project. Mahitix partnered with Forest Street at an early stage when the product was a prototype.
The project had three main goals driving to a Minimum Viable Product (MVP):
OVER 70% OF THE TIME IN AI/ML PROJECTS IS SPENT ON DATA CLEANSING
Algorithms and solutions make the most buzz when it comes to big data, but an AI/ML algorithm is only as good as the data used to train the algorithm. One of the biggest challenges is to get the right dataset to train your algorithm. Mahitix aims to ease the pain of ﬁnding the right dataset. The founders envision following speciﬁc beneﬁts for AI/ML practitioners:
Mahitix team engaged with Forest Street primarily because of their product management and marketing skill set.
PRODUCT MANAGEMENT & MARKETING AUTOMATION FOR MVP
Forest Street conducted this project in three phases
1. Assessing market landscape, buyer persona, and MVP requirements
2. Planning and execution of digital marketing campaigns
3. Analyzing results & delivering a ﬁnal report